For more than 20 years, I've been building businesses that not only run smoothly but scale effortlessly. I'm the founder of companies like Sureshield Coatings, All Life Fitness, and Sonic Hustle, and I've helped countless others streamline their operations and boost profits along the way.

I specialize in developing systems that streamline operations, elevate marketing, and spark innovation, all of which lead to sustained growth and profitability.

I'm passionate about helping businesses work smarter, not harder, so owners can focus more on what they love most.

If that sounds like the direction you want for your business, let's connect and explore how I can help you thrive.

Work

Sureshield

I started Sureshield in 2002 and grew it into a leading supplier of antimicrobial materials. I work with brands of all sizes to incorporate antimicrobials into their products. Sureshield antimicrobials are used in products sold in more than 150 countries around the world. I developed antimicrobial solutions for plastics, metals, wood, textiles, foams, solid surface materials, and more.

All Life Fitness

I started All Life Fitness in 2018 after being fed up with trying to find fitness products that worked for me. I wanted easy-to-use products that motivated me to stay active and supplements with natural ingredients that I could actually spell. We combined the approachable nostalgia of 8-bit gaming with straightforward, clean language, and created products sold through Amazon, Walmart, Kroger, and fitness and wellness facilities as well as direct to consumers.

Sonic Hustle

Incredibly Effective

I work with entrepreneurs and small business owners to accelerate growth, increase profitability, and free up their time through the use of customized systems. I create and implement playbooks that empower businesses to grow and run independently and sustainably.

I started Sonic Hustle in 2023 to help podcasters focus on what they do best: make great content and build their audiences. Sonic Hustle provides professional audio editing, mixing, and mastering at affordable prices and utilizes a private portal to manage files, orders, and feedback.

What others say

Graphic Design

Logos

Sureshield

  • Clean letter mark with hidden second “S” used both in print and online. Used on labels, packaging, marketing materials, and more.

All Life Fitness

  • Clean, simple shapes use height and angles to evoke strength and motion. This logo is used both in print and online. Used on labels, packaging, marketing materials, and more.

Sonic Hustle

  • Fun take on a podcaster’s main tool, a microphone, with sound meters to convey focus on sonic (sound). This logo is currently used online and in marketing materials.

REAP Partners

  • Clean letter mark with hidden “P” used both in print and online. Used on presentations, in marketing materials, and in printed correspondence.

Designs

Ice-O-Metric

  • A fun take on the classic frozen treat, Ice-O-Metric features an isometric pattern. Adapted for use on pens, apparel, stickers, and more.

Explore Mars

  • Merging my interest in space travel with design, Explore Mars has been adapted for use on apparel and stickers.

Frozen Flat

  • A nostalgic trip down memory lane, Frozen Flat uses flat design techniques. Designed for use in die-cut sticker sheets.

Hangry

  • This hand-lettered design used a digital folded nib to express that very particular feeling of being hangry. Adapted for use on apparel and as stickers.

PETWI

  • People for the Ethical Treatment of Writing Instruments (PETWI) is a fun lettering experiment that pays tribute to my personal interest in fine writing instruments. Adapted for use on apparel and as stickers.

  • This fun design made for an award-winning competitive dance team features multiple design techniques. Adapted for use on apparel.

Team Katy

Products

Pen Addict Retro 51 Ice-O-Metric

  • In collaboration with The Pen Addict and Retro 51, I designed this sold-out, limited edition (of 600) rollerball pen using my Ice-O-Metric design. I created a custom design for the finial and designed the label on the packaging.

T-Shirts and Other Apparel

  • I’ve designed and sold numerous t-shirts, hoodies, sweatshirts, and more. My designs have been selected on Cotton Bureau as both design of the week and featured products.

Phone Cases and More

  • I’ve adapted my designs for even more products, including phone cases, stickers, mugs, and more.

Education

Babson College

Bachelor of Science, with Honors, Business Administration, Entrepreneurial Studies

1997-2001